Meet Our Team
Experience | Empathy | Expertise
Roy McDonald
Founder & Managing Director of Coach Forever Ltd
NLP (Neuro Linguistic Programming) Trainer
Mental Health First England Instructor
Coach & Clinical Hypnotherapist
Background
Roy's background is in sales, management and leadership in the IT, Automotive and ERP sectors. He has successfully coached and trained teams, individuals and senior managers, helping them to achieve their business and personal goals.
Roy get's a kick out of inspiring and motivating people to push themselves to the next level, conquering the fears or beliefs that are holding them back.
His style is both engaging and pragmatic, using a wealth of real-world examples and proven techniques.
Specialisms
Trainer, coach and mentor for senior management and employees.
Certified trainer of NLP (Neuro Linguistic Programming).
Creator of D.R.I.V.E.™ - a brand new coaching model - Destination | Reality | Inspiration | Vision | Effect.
Mental Health First Aid England Instructor.
Building assertiveness and confidence.
Management, Leadership, Communication and Rapport building.
Behaviour Profiling
Skills
Builds a quick rapport with people at all levels.
Getting to the heart of issues in a calm, amenable and non-confrontational way.
Quickly eliciting goals and desired outcomes for individuals or organisations.
Clear, focused communicator.
Relaxed coaching style using the appropriate tools for every client.
Skilled at affecting how people think, respond and communicate.
Qualifications
ABNLP accredited NLP Trainer
NLP Master Practitioner
Society of Neuro-Linguistic Practitioners
International Coach Federation
Institute of Leadership and Management
Diploma in Clinical Hypnotherapy
Member of the Complementary & Natural Healthcare Council (CNHC)
General Hypnotherapy Register
Accredited C-me Psychometric Profiling Practitioner
Accredited psychometric trainer in DISC
Interests
A passionate supporter and season ticket holder at MK Dons.
Studying Spanish.
Dancing - salsa, rock and roll and lindy hop - love it!!
Charitable work
Testimonial
”Coach Forever Ltd, carried out a training session for our technical team, focusing on presentation skills, rapport building and body language. At the end of the training day, everyone took away two positive things that they would use in their business or personal life. Roy explained the power of using NLP (Neuro Linguistic Programming) which certainly made the attendees think about how the mind works and how you can anchor a good feeling to overcome nerves, especially if you lack self-confidence. His style of training was intuitive, engaging and thought provoking.
We are now looking forward to a series of training sessions with different departments within Adama Agricultural Solutions UK Ltd”
HR Manager Monika Klimek – Adama Agricultural Solutions UK Ltd
Lex Lovell
Master Practitioner NLP
Hypnotherapist
Life Coach
Mental Health First Aid Instructor
Background
Lex loves to help people find the best version of themselves for their own inner happiness/peace. As an NLP Master Practitioner, Lex is able to quickly gain a good understanding of a person's internal world through their thoughts, language and belief system which influence their feelings, behaviours and actions.
Lex is also a Mental Health First Aid Instructor and has an indepth knowledge of mental health issues and illnesses. Her knowledge and empathy of the topic enables Lex to build a good rapport and trust with people, which greatly helps them achieve a positive outcome.
Specialisms
Mental Health First Aider training.
Hypnotherapy.
Coaching.
Skills
Able to quickly build rapport with people.
Builds trust.
Effective and engaging course delivery.
Qualifications
Accredited NLP Master Practitioner
Hypnotherapist
EMDR Training
Accredited Mental Health First Aid England Instructor
Interests
Going to the gym.
Paddleboarding.
Motorbiking.
Travelling.
Spending quality time with friends and family.
Walking/hiking.
Testimonial
“Lex is completely unique in her style, approach and delivery, making her the perfect choice for impactive and beneficial training. She has a wonderful way of engaging everyone, even in the most diverse groups, enabling every participant to benefit from the amazing work she delivers. Lex is compassionate and supportive, which are essential attributes for proper teaching of the MHFA course. The program deals with some challenging topics that even the most resilient participants may find difficult to cope with. Proper and effective course delivery therefore requires an intuitive course leader who can encourage openness in discussion whilst identifying and supporting those for whom the subject matter may cause disturbance. Lex is an extraordinary communicator and has the skills to build a supportive therapeutic or teaching relationship with anyone. I cannot recommend her highly enough."
Anon
Jo Wood, FCIPD MHGI
Mental Health Therapist
Mental Health and Wellbeing Training
Fellow of the CIPD
Suicide First Aid Instructor
Background
As a Fellow of the Chartered Institute of Personnel and Development, Jo has spent over 25 years supporting people and building healthy organistions.
During Jo's extensive career in Human Resources, she developed a particular passion for helping colleagues who were experiencing difficulties with their mental health. This passion was further ignited following an episode of work-related burnout she experienced in 2018 which led her to becoming an Adult and Youth Instructor with Mental Health First Aid England, a Suicide First Aid Tutor and a qualified Human Givens Psychotherapist.
Through supporting women in therapy who were experiencing psychological distress because of the menopause, Jo also became a Member of the British Menopause Society and has been invited to speak at several events on the impact that the menopause can have on women's lives.
Specialisms
Suicide First Aid.
Mental Health First Aid.
Menopause Awareness.
Imposter Syndrome.
Neurodiversity in the Workplace.
Bespoke Mental Health and Wellbeing Training.
Skills
A good understanding of a wide variety of mental health issues.
Active listener with a non-judgemental approach.
Knowledge of psychology.
Kind and understanding.
Excellent communication skills.
Self-aware and empathetic.
Ability to remain calm in stressful situations.
Qualifications and Associations
Fellow of the Chartered Institute of Personnel and Development
Mental Health First Aid England Instructor (Adult & Youth programmes)
Associate Tutor with the National Centre for Suicide Prevention Education and Training
Member of the Human Givens Institute (Human Givens Psychotherapist)
Neurodiversity in the Workplace instructor with Thrive (from March 2025)
Member of the British Menopause Society
Testimonial
"Jo was recommended to us at the beginning of our journey into improving the health and wellbeing offering to our employees. She has delivered mental health first aid sessions across different areas of our business - all with amazing feedback - and continues to support us with updates, resources and information.
Jo is down to earth, relatable and engaging, and approaches all sessions and employees with sensitivity and empathy, ensuring everyone feels comfortable and safe. I cannot recommend Jo enough."
Joane Brand, HR Manager, Claas UK
Anne Goldsmith
Master Practitioner of NLP, Hypnotherapy and Timeline Therapy
Personal Evolutionary Coach (ABNLP)
Mental Health First Aider
Background
Anne trained to be a teacher as a mature student. Following a serious head injury which initially led to a loss of confidence, Anne discovered the importance of a person's mindset, thoughts and beliefs to overcome life's challenges and she re-trained to be a Personal Coach. She then advanced her training to gain expertise, skills and qualifications to help people at the deepest level possible.
Anne is dedicated to supporting people in any area of their personal or professional life. Through Anne's calm, holistic approach she connects easily with people of all backgrounds. Using her extensive range of NLP and Hypnotherapy techniques including Timeline Therapy, Anne can drive change and behaviour transformation successfully.
Specialisms
NLP
Hypnotherapy
Coaching
Mental Health First Aider Training
Dealing bespoke workshops
Author of Peaceful Parenting eBook
Skills
Supportive, calm, positive and non-judgemental approach
Ability to put people at ease, connect with and understand them
Speaker
Inspiring others to embrace their self-confidence, self-belief and discover their full potential
Qualifications/Associations
Certified Master Practitioner of NLP and NLP+ (ANLP)
Master Practitioner of Hypnotherapy (The American Board of Hypnotherapy)
Master Practitioner Timeline Therapy(R) (Timeline Therapy Association)
Personal Evolutionary Coach (ABNLP)
Mental Health First Aider
BEd English 2:1
Interests
Health, fitness, mindfulness, self-care and general wellbeing
Spending time in nature
Martial Arts
Testimonial
"I just wanted to write to tell you the latest now I am a year on from your therapy! That year has gone so fast but what a difference in me!!!
Your Timeline Therapy is amazing, something I had never heard of before, and was a bit sceptical and nervous of at first, but I didn't need to be. I felt completely confident in your hands and over the sessions we had I could revisit horrific things that left me in floods of tears at first, to go on to feeling no emotion at all, even now, thinking of one particular incident, I can still 'see it' but have no emotion about it at all, I'm not bothered, neither here nor there, I know it happened but it doesn't bother me now.
The feeling of being good enough is priceless!! In everyday life I'm happy, confident and so much more positive.
Anne's techniques are just the best, if you have any doubt, don't, it will be the best thing you've ever done, just to feel positive every day.
Sandra Oates
Cherelle Gardiner
Holistic Health & Wellbeing Coach & Training Consultant
Mental Health First Aid Instructor
NLP Practitioner
Background
Cherelle has 17 years' experience in training and development, coaching, mentoring and consultancy. Her work spans across different industry sectors like retail, further education, mental health and disabilities services.
She has worked with numerous organisations to help improve: productivity, health and wellbeing, knowledge around disability and increased mental health awareness for individuals at all levels. Companies that she has worked with range from corporate to small/medium enterprises.
Cherelle has experienced long terms disability, which has influenced her passion and diligence towards embedding equality, diversity and inclusion to ensure individuals have a safe conducive place to work.
Specialisms
Designing bespoke training packages for:
Mental Health and Wellbeing
Disability awareness
Resilience
Employability
Problem solving in the workplace
Customer service
Mental Health First Aid (not bespoke)
Skills
Coaching, mentoring and assessing
Training and development
Facilitation of diverse groups of people
Blending learning approach for inclusivity
Interviewing techniques with successful outcomes
Attentive listening and effective communication
Qualifications/Associations
Mental Health First Aid Instructor, MHFA England
Adult Mental Health First Aid Refresher Instructor
BA(Hons) Retail Management
Assessor Award (A1)
PTLLS
TAP (for experience trainers)
NLP Practitioner
NLP Practitioner in Coaching
NLP Practitioner in Hypnotherapy
NLP Practitioner Timeline Therapy
Certificate in Coaching and Mentoring
Intro Certificate in Life Coaching
Domestic Violence Awareness
NCFE CACHE Level 2 Certificate in Improving Personal Exercise, Health & Nutrition
NCFE CACHE Level Certificate in Understanding Specific Learning Difficulties
Testimonial
“Cherelle delivered a series of mental wellbeing in the workplace workshops to our teams. Her engaging delivery style along with her in depth knowledge and experience, ensured our colleagues gained maximum benefit from the workshops. Feedback from all our attendees was nothing but positive.
I would not hesitate to recommend Cherelle for any workplace mental wellbeing training."
Anon
Rebecca Kilpatrick
Mental Health Awareness Coach
Background
Rebecca served 10 years as a Detective Constable in the Police Force and spent most of my career in the Child Protection Safeguarding Unit. She actively interviewed children of all age ranges, including traumatised children. Rebecca dealt with people suffering all aspects of Mental Health illnesses first hand, both as victims and offenders, in the unit and wider community.
Specialisms
Mental health and well-being.
Domestic abuse.
Child protection.
Online awareness.
Conducting forensic interviews with children.
Acting as an intermediary for defendants in court.
Skills
Working with victims of crime and their families.
Safeguarding of children and vulnerable adults.
Working with victims of domestic violence.
Forensic interviewing of children.
Qualifications/Associations
Level 3 & 4 in Policing NVQ
C-Me Profiling Practitioner
Bachelor of Arts in History
Safeguarding Children Practice Level 3
Accreditation in Child Safeguarding trainng by the NSPCC
Specialist child abuse investigation development programme (SCAIDP)
Professionalising Investigation Programme (PIP 2 Detective)
Mental Health Awareness
Testimonal
"Rebecca has been working with us for approximately a year, delivering mental health training to senior managers in the automotive industry. Without exception, the feedback we receive about Rebecca’s knowledge, skills and style is fantastic. Rebecca has a warm, engaging style; quickly able to engage and influence delegates in even the most challenging of subjects. We would highly recommend Rebecca as a trainer and consultant."
Yvonne Hignell
Ken Hall
Coaching and Training Consultant
Mental Health First Aid Instructor
Suicide First Aid Tutor
Background
Ken is an enthusiastic and motivated learning professional and started his career in learning in 2010. Over the last 12 years Ken has developed his skills to aid improving personal development covering a wide range of topics. From coaching to presentation skills, performance management and personal well-being. He is able to bring the practical element of theoretical learning to life ensuring you can see the practical application of your new skills.
Ken has worked with medium to large, multi-site organisations both in the UK and Europe. His experience extends to a wide range of sectors such as Retail, Automotive, HM Government, Manufacturing and Health Care. He has designed and delivered both technical and soft skill learning interventions for a large range of audiences from customer facing colleagues to senior managers.
Ken's aim is to bring learning to life so organisations and their colleagues can build their skills to achieve goals and aspirations be it for business or personal growth. He is a strong advocate for supporting mental health, in particular the understanding of happiness and self-awareness and how this can help people's resilience.
Specialisms
Performance management.
Personal coaching.
Technical and soft skill training.
Mental Health First Aid training.
Skills
CBT and NLP coach.
Behavioural profiling.
Certified online learning facilitator.
Qualifications/Associations
LPI Fellow Member
Member of Complimentary Medical Associations UK
NLP Practitioner
Level 5 Diploma CBT
C-Me Colour Profiling Practitioner
TAP Facilitator Accredited.
Mental Health First Aid England Accredited Instructor.
Suicide First Aid USI Accredited Tutor
Interests
Ken was a band performer and stage performer in the past and enjoys participating in music and musical theatre.
Photography.
Technology.
Testimonial
"Ken has been delivering training sessions around health and wellbeing for a number of our key clients. He has a full understanding of the challenges some people face and his facilitation of the sessions has been excellent. We have had nothing but great feedback from all our delegates and we are pleased to be working with a professional, knowledgeable and reliable trainer like Ken."
Anon
Andrew Turner
NLP (Neuro Linguistic Programming) Master Practitioner and Trainer
Hypnotherapy Trainer
Health and Wellbeing Coach
Background
Andy never considered himself an academic, being dyslexic made the learning experience of school a difficult environment and teachers and peers focused on his weaknesses rather than his strengths.
He played rugby to a high level, however, due to a spinal injury his hopes of a career as a professional rugby player were lost. As a result, Andy, due to his desire to help people and his passion for the gym, decided to train as a Personal Trainer. Through his determination, enthusiasm and passion for helping people he was recruited as the youngest Personal Trainer in the company he was working for.
It was during his time as a Personal Trainer when he was introduced to NLP (Neuro Linguistic Programming) when he attended an NLP seminar. Andy was used as a "breakthrough" demonstration. This quashed and reframed his paradigms about his ability to succeed and move on from the negativity he had experienced during his younger years which had previously held him back. This was a huge shift for Andy and totally changed his approach to things. As a result, public speaking, presenting to industry experts, business coaching and mentorship were all things that were added to his already successful personal training business.
The art of NLP was the missing piece to Andy's way of thinking and Andy is now a practitioner in NLP, and a fully accredited NLP trainer.
Specialisms
Health and Wellbeing
Certified Trainer of NLP (Neuro Linguistic Programming)
Certified Trainer of Hypnotherapy
Nutrition fit for purpose
Behaviour profiling
Management, Leadership, Communication and Rapport Building
The full 360 approach - 1-2-1 coaching
Skills
Coaching and mentoring
Neuro Linguistic Programming
Hypnotherapy
Qualifications, Associations
ABNLP accredited NLP Trainer
ABH Certification trainer in Hypnotherapy
NLP Master Practitioner
Accredited C-Me Psychometric Profiling Practitioner
Precision Nutrition Coach
Precision Nutrition - Sleep, stress management and recover coach
Body Type Nutrition Coach
Strength and conditioning coach
Karen McDonald
Operations Director, Coach Forever Ltd
Mental Health First Aider
NLP Practitioner
Background
As Operations Director, Karen thrives on ensuring everything runs like clockwork behind the scenes. With a strong background in administration, she brings organisation, efficiency and a keen eye for detail to every aspect of the business.
From juggling multiple projects to keeping day-to-day operations on track, she excels under pressure and adapts quickly to whatever comes her way. Her ability to streamline processes and manage competing priorities means our team can focus on delivering outstanding training and support to our clients.
She is essentially the engine that keeps things moving at Coach Forever - so that our trainers, delegates and partners can focus on what truly matters: growth, learning and transformation.
Skills
Operations management: overseeing day-today business functions to ensure efficiency and smooth running.
Administration: Handling organisational tasks, documentation, and business processes.
Organisation and time management: managing multiple tasks, deadlines and priorities effectively.
Problem solving : quickly adapting to challenges and finding efficient solutions.
Stress management: performing well under pressure
Process improvement: streamlining operations to enhance productivity and effectiveness.
Attention to detail : ensuring accuracy and consistency in all aspects of work.
Team support: keeping things running smoothly behind the scenes to support the wider team.
Qualifications
NLP Practitioner (with Hypnotherapy)
Institute of Administration certification
ITIL Service Management certification
Mental Health First Aider - MHFA England
Diploma in German - Open University
Interests
When not working Karen enjoys playing golf, dancing, singing in a choir and learning languages.
Find out more about how our innovative, yet proven coaching methods can take your business forward to where you need it to be.
Call 01908 410894 or send an enquiry
