Experience | Empathy | Expertise 

Roy McDonald 

Founder and Managing Director of Coach Forever - Author of D.R.I.V.E To Peak Performance 


My background is in sales, management and leadership in the IT, Automotive and ERP sectors. I’ve successfully coached and trained teams, individuals and senior managers - helping them to achieve their business and personal goals. 
I get a kick out of inspiring and motivating people to push themselves to the next level, conquering the fears or beliefs that are holding them back. 
My style is both engaging and pragmatic, using a wealth of real-world examples and proven techniques. 


Trainer, coach and mentor for senior management and employees 
Creator of DRIVE™ - a brand new coaching model - Destination | Reality | Inspiration | Vision | Effect 
Mental Health First Aid England Instructor 
Building assertiveness & confidence 
Management, Leadership, Communication & Rapport building 
Accredited psychometric trainer in C-me Profiling 
Accredited psychometric trainer in DISC 
Stress & anxiety 


Builds a quick rapport with people at all levels 
Getting to the heart of issues in a calm, amenable and non-confrontational way 
Quickly eliciting goals and desired outcomes for individuals or organisations 
Clear, focused communicator 
Relaxed coaching style using the appropriate tools for every client 
Skilled at affecting how people think, respond and communicate 

Qualifications, Associations 

Society of Neuro-Linguistic Practitioners 
Association of Neuro-Linguistic Master Practitioners 
International Coach Federation 
Institute of Leadership and Management 
Diploma in Clinical Hypnotherapy 
Accredited C-me Psychometric Profiling Practitioner 
Mental Health First Aid England 


A passionate supporter and season ticket holder at MK Dons 
Studying Spanish 
Dancing - Salsa, Rock & Roll and Lindy Hop - love it! 
Charitable work - Works for Us (helping long term unemployed people gain the confidence to go back into work) 


” Coach Forever Ltd, carried out a training session for our technical team, focusing on presentation skills, rapport building and body language. At the end of the training day, everyone took away two positive things that they would use in their business or personal life. Roy explained the power of using NLP (Neuro Linguistic Programming) which certainly made the attendees think about how the mind works and how you can anchor a good feeling to overcome nerves, especially if you lack self-confidence. His style of training was intuitive, engaging and thought provoking. 
We are now looking forward to a series of training sessions with different departments within Adama Agricultural Solutions UK Ltd” 
HR Manager Monika Klimek – Adama Agricultural Solutions UK Ltd 
Find out more about how Roy can help take your business forward. Call 01908 410894 or send an enquiry 

Arti Kakkad 

Life Coach and Clinical Hypnotherapist 


My background is in finance. For over ten years, I’ve been coaching and mentoring professionals, schoolchildren and the elderly. I love helping people learn more about themselves and how to lead a better life. I’ve helped reduce absenteeism and workplace conflict by pioneering workplace training courses on Management, Leadership, Communication, Stress reduction 
I believe there’s no ‘one-size-fits-all’ method to helping people. We’re all different. To perform at our best and create the lifestyles we want, we have to be treated as individuals. 
Stress and Anxiety Management - inside and outside the workplace 
Public speaking 
Relationship issues 
Career change 
Fear of the future 
Low self-esteem 
1 - 2 - 1 or group sessions in the workplace 
Monthly guided meditation sessions 
Sessions on staff well-being and away days. 
Neuro-Linguistic Programming 
Cognitive Behaviour Therapy Techniques 
Qualifications, Associations 
Clinical diploma in hypnotherapy practice 
Diploma in Neuro-Linguistic Programming 
Diploma in Cognitive Behavioural Techniques 
Foundation Certificate in Coaching 
Trainer Skills 
Level 3 Counselling 
I enjoy charity work. I’ve spent many years working with the St. Johns Ambulance. I now devote my spare time between MK Reader (Supporting people who have lost their sight), Ahimsa Dairy (pioneering a compassionate, cruelty free and sustainable farming model) as well as Works for Us (helping long term unemployed people gain the confidence to go back into work). 
I also love walking, hiking, cycling, swimming, trampolining, spending time with friends and family, and exploring spirituality. 
“Arti is very caring and supportive. Always ready to listen to hear what is on your mind and to help your unconscious mind deal with your current issue or what ever is holding you back. 
Arti is very confident in what she does, making you feel calm and relaxed when you are with her. Her hypnotherapy is just amazing and dials directly to your sub consciousness with what you would like to achieve. She has helped me though areas like dealing with stress at work and public speaking confidence. 
Her workshops about stress are very informative, to the point and helps you see things from a different perspective which is a breath of fresh air.” 
Find out more about how Arti can help take your business forward. Call 01908 410894 or send an enquiry 

Rebecca Kilpatrick 

Mental Health Awareness Coach 


I served ten years as a Detective Constable in the Police Force and spent most of my career in the Child Protection Safeguarding Unit. I actively interviewed children of all age ranges, including traumatised children. I dealt with people suffering all aspects of Mental Health illnesses first hand both as victims and offenders, in the unit and wider community. 
Designing bespoke training packages for: 
Mental health & well-being 
Domestic abuse 
Child protection 
Online awareness 
Conducting forensic interviews with children 
Acting as an intermediary for defendants in court 
Working with victims of crime and their families 
Safeguarding of children and vulnerable adults 
Working with victims of domestic violence 
Forensic interviewing of children 
Qualifications, associations 
Level 3 + 4 in Policing NVQ 
C me Profiling Practitioner 
Bachelor of Arts in History 
Safeguarding Children Practice Level 3 
Accreditation in Child Safeguarding training by the NSPCC 
Specialist Child abuse Investigation development programme SCAIDP 
Professionalizing Investigation program- PIP 2 Detective 
Mental Health Awareness 
"Rebecca has been working with us for approximately a year, delivering mental health training to senior managers in the automotive industry.  Without exception, the feedback we receive about Rebecca’s knowledge, skills and style is fantastic.  Rebecca has a warm, engaging style; quickly able to engage and influence delegates in even the most challenging of subjects.  We would highly recommend Rebecca as a trainer and consultant." Yvonne Hignell 
Find out more about how Rebecca can help take your business forward. Call 01908 410894 or send an enquiry 

Bill Ford  

Mental Health Instructor 


Bill has spent thirty years working in the Automotive Sector – fifteen years in Sales, Management and Training. Latterly, seventeen successful years in the IT / Dealer Management System (ERP) space. He has seen first-hand the negative impact that mental ill health issues can have on both individuals and the organisations for which they work.  
He is passionate and committed to improving the culture of the working environment and thus benefiting staff, their employers and their customers. Bill's aim is to make working environments a more compassionate and humane place for employees to spend their working lives. 
Excellent presenter 
Maximising health & wellbeing 
Adult Mental Health First Aid  
Adult Mental Health Champion  
Adult Mental Health Awareness 
Mental Health First Aid Refresher  
Bang on Budget 
Dealing with Stress in the workplace 
Bill has a wealth of knowledge and the course content is amazing and succinct. 
Bill Ford was an excellent instructor, his honesty and obvious passion for the subject really helped bring it to life. I highly recommend this course. 
Find out more about how Bill can help take your business forward. Call 01908 410894 or send an enquiry 

Cherelle Gardiner 

Disability & Wellbeing 
Coach and Training Consultant 
Mental Health First Aid Instructor 


Cherelle has 17 years’ experience in training and development, coaching, mentoring and consultancy. Her work spans across different industry sectors like retail, further education, mental health and disabilities services. 
She has worked with numerous organisations to help improve; productivity, health & wellbeing, knowledge around disability and increased mental health awareness for individuals at all levels. Companies that she has worked with range from corporate to small medium enterprises, 
Cherelle has experienced long-term disability, which has influenced her passion and diligence towards embedding equality, diversity and inclusion to ensure individuals have a safe conducive place to work. 
Designing bespoke training packages for: 
Mental health & well-being 
Disability Awareness 
Problem Solving in the workplace 
Customer Service 
Mental Health First Aid – Not Bespoke 
Coaching, Mentoring and Assessing 
Training and Development 
Facilitation of diverse groups of people 
Blending learning approach for inclusivity. 
Interviewing techniques with successful outcomes 
Attentive listening and effective communication 
Qualifications, Associations 
Mental Health First Aid Instructor, England 
BA (Hons) Retail Management 
Assessor Award (A1) 
TAP (For experienced trainers) 
Mental Health Awareness 
Learning Disabilities Awareness 
Certificate in Coaching & Mentoring 
Intro certificate in life coaching 
Domestic Violence Awareness 
“Cherelle delivered a series of Mental wellbeing in the workplace workshops to our teams.  
Her engaging delivery style along with her in depth knowledge and experience, ensured our colleagues gained maximum benefit from the workshops. Feedback from all our attendees was nothing but positive.  
I would not hesitate to recommend Cherelle for any workplace mental wellbeing training”. 
Find out more about how Cherelle can help take your business forward. Call 01908 410894 or send an enquiry 
Find out more about how our innovative, yet proven coaching methods can take your business forward to where you need it to be. 
Call 01908 410894 or send an enquiry 
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