Meet Our Team 

Experience | Empathy | Expertise 

Roy McDonald 

Founder and Managing Director of Coach Forever 


My background is in sales, management and leadership in the IT, Automotive and ERP sectors. I’ve successfully coached and trained teams, individuals and senior managers - helping them to achieve their business and personal goals. 
I get a kick out of inspiring and motivating people to push themselves to the next level, conquering the fears or beliefs that are holding them back. 
My style is both engaging and pragmatic, using a wealth of real-world examples and proven techniques. 


Trainer, coach and mentor for senior management and employees 
Certified trainer of NLP 
Creator of DRIVE™ - a brand new coaching model - Destination | Reality | Inspiration | Vision | Effect 
Mental Health First Aid England Instructor 
Building assertiveness & confidence 
Management, Leadership, Communication & Rapport building 
Accredited psychometric trainer in C-me Profiling 
Accredited psychometric trainer in DISC 
Stress & anxiety 


Builds a quick rapport with people at all levels 
Getting to the heart of issues in a calm, amenable and non-confrontational way 
Quickly eliciting goals and desired outcomes for individuals or organisations 
Clear, focused communicator 
Relaxed coaching style using the appropriate tools for every client 
Skilled at affecting how people think, respond and communicate 

Qualifications, Associations 

Society of Neuro-Linguistic Practitioners 
ABNLP (American Board of Neuro Linguistic Programming) 
Association of Neuro-Linguistic Master Practitioners 
International Coach Federation 
Institute of Leadership and Management 
Diploma in Clinical Hypnotherapy 
Accredited C-me Psychometric Profiling Practitioner 
Accredited Mental Health First Aid England Instructor 


A passionate supporter and season ticket holder at MK Dons 
Studying Spanish 
Dancing - Salsa, Rock & Roll and Lindy Hop - love it! 
Charitable work - Works for Us (helping long term unemployed people gain the confidence to go back into work) 


” Coach Forever Ltd, carried out a training session for our technical team, focusing on presentation skills, rapport building and body language. At the end of the training day, everyone took away two positive things that they would use in their business or personal life. Roy explained the power of using NLP (Neuro Linguistic Programming) which certainly made the attendees think about how the mind works and how you can anchor a good feeling to overcome nerves, especially if you lack self-confidence. His style of training was intuitive, engaging and thought provoking. 
We are now looking forward to a series of training sessions with different departments within Adama Agricultural Solutions UK Ltd” 
HR Manager Monika Klimek – Adama Agricultural Solutions UK Ltd 
Find out more about how Roy can help take your business forward. Call 01908 410894 or send an enquiry 

Arti Kakkad 

Life Coach and Clinical Hypnotherapist 


My background is in finance. For over ten years, I’ve been coaching and mentoring professionals, schoolchildren and the elderly. I love helping people learn more about themselves and how to lead a better life. I’ve helped reduce absenteeism and workplace conflict by pioneering workplace training courses on Management, Leadership, Communication, Stress reduction 
I believe there’s no ‘one-size-fits-all’ method to helping people. We’re all different. To perform at our best and create the lifestyles we want, we have to be treated as individuals. 
Stress and Anxiety Management - inside and outside the workplace 
Public speaking 
Relationship issues 
Career change 
Fear of the future 
Low self-esteem 
1 - 2 - 1 or group sessions in the workplace 
Monthly guided meditation sessions 
Sessions on staff well-being and away days. 
Neuro-Linguistic Programming 
Cognitive Behaviour Therapy Techniques 
Qualifications, Associations 
Clinical diploma in hypnotherapy practice 
Diploma in Neuro-Linguistic Programming 
Diploma in Cognitive Behavioural Techniques 
Foundation Certificate in Coaching 
Trainer Skills 
Level 3 Counselling 
I enjoy charity work. I’ve spent many years working with the St. Johns Ambulance. I now devote my spare time between MK Reader (Supporting people who have lost their sight), Ahimsa Dairy (pioneering a compassionate, cruelty free and sustainable farming model) as well as Works for Us (helping long term unemployed people gain the confidence to go back into work). 
I also love walking, hiking, cycling, swimming, trampolining, spending time with friends and family, and exploring spirituality. 
“Arti is very caring and supportive. Always ready to listen to hear what is on your mind and to help your unconscious mind deal with your current issue or what ever is holding you back. 
Arti is very confident in what she does, making you feel calm and relaxed when you are with her. Her hypnotherapy is just amazing and dials directly to your sub consciousness with what you would like to achieve. She has helped me though areas like dealing with stress at work and public speaking confidence. 
Her workshops about stress are very informative, to the point and helps you see things from a different perspective which is a breath of fresh air.” 
Find out more about how Arti can help take your business forward. Call 01908 410894 or send an enquiry 

Rebecca Kilpatrick 

Mental Health Awareness Coach 


I served ten years as a Detective Constable in the Police Force and spent most of my career in the Child Protection Safeguarding Unit. I actively interviewed children of all age ranges, including traumatised children. I dealt with people suffering all aspects of Mental Health illnesses first hand both as victims and offenders, in the unit and wider community. 
Designing bespoke training packages for: 
Mental health & well-being 
Domestic abuse 
Child protection 
Online awareness 
Conducting forensic interviews with children 
Acting as an intermediary for defendants in court 
Working with victims of crime and their families 
Safeguarding of children and vulnerable adults 
Working with victims of domestic violence 
Forensic interviewing of children 
Qualifications, associations 
Level 3 + 4 in Policing NVQ 
C me Profiling Practitioner 
Bachelor of Arts in History 
Safeguarding Children Practice Level 3 
Accreditation in Child Safeguarding training by the NSPCC 
Specialist Child abuse Investigation development programme SCAIDP 
Professionalizing Investigation program- PIP 2 Detective 
Mental Health Awareness 
"Rebecca has been working with us for approximately a year, delivering mental health training to senior managers in the automotive industry.  Without exception, the feedback we receive about Rebecca’s knowledge, skills and style is fantastic.  Rebecca has a warm, engaging style; quickly able to engage and influence delegates in even the most challenging of subjects.  We would highly recommend Rebecca as a trainer and consultant." Yvonne Hignell 
Find out more about how Rebecca can help take your business forward. Call 01908 410894 or send an enquiry 

Bill Ford 

Mental Health Instructor 


Bill has spent thirty years working in the Automotive Sector – fifteen years in Sales, Management and Training. Latterly, seventeen successful years in the IT / Dealer Management System (ERP) space. He has seen first-hand the negative impact that mental ill health issues can have on both individuals and the organisations for which they work.  
He is passionate and committed to improving the culture of the working environment and thus benefiting staff, their employers and their customers. Bill's aim is to make working environments a more compassionate and humane place for employees to spend their working lives. 
Excellent presenter 
Maximising health & wellbeing 
Adult Mental Health First Aid  
Adult Mental Health Champion  
Adult Mental Health Awareness 
Mental Health First Aid Refresher  
Bang on Budget 
Dealing with Stress in the workplace 
Bill has a wealth of knowledge and the course content is amazing and succinct. 
Bill Ford was an excellent instructor, his honesty and obvious passion for the subject really helped bring it to life. I highly recommend this course. 
Find out more about how Bill can help take your business forward. Call 01908 410894 or send an enquiry 

Cherelle Gardiner 

Disability & Wellbeing Coach & Training Consultant 
Mental Health First Aid Instructor 


Cherelle has 17 years’ experience in training and development, coaching, mentoring and consultancy. Her work spans across different industry sectors like retail, further education, mental health and disabilities services. 
She has worked with numerous organisations to help improve; productivity, health & wellbeing, knowledge around disability and increased mental health awareness for individuals at all levels. Companies that she has worked with range from corporate to small medium enterprises, 
Cherelle has experienced long-term disability, which has influenced her passion and diligence towards embedding equality, diversity and inclusion to ensure individuals have a safe conducive place to work. 
Designing bespoke training packages for: 
Mental health & well-being 
Disability Awareness 
Problem Solving in the workplace 
Customer Service 
Mental Health First Aid – Not Bespoke 
Coaching, Mentoring and Assessing 
Training and Development 
Facilitation of diverse groups of people 
Blending learning approach for inclusivity. 
Interviewing techniques with successful outcomes 
Attentive listening and effective communication 
Qualifications, Associations 
Mental Health First Aid Instructor, England 
BA (Hons) Retail Management 
Assessor Award (A1) 
TAP (For experienced trainers) 
Mental Health Awareness 
Learning Disabilities Awareness 
Certificate in Coaching & Mentoring 
Intro certificate in life coaching 
Domestic Violence Awareness 
“Cherelle delivered a series of Mental wellbeing in the workplace workshops to our teams.  
Her engaging delivery style along with her in depth knowledge and experience, ensured our colleagues gained maximum benefit from the workshops. Feedback from all our attendees was nothing but positive.  
I would not hesitate to recommend Cherelle for any workplace mental wellbeing training”. 
Find out more about how Cherelle can help take your business forward. Call 01908 410894 or send an enquiry 

Mark Brady 

Trainer and Counsellor 
Mental Health First Aid Instructor 


As a qualified nurse, Mark has managed large mental health nursing homes and has spent a large part of his career supporting people with mental health impairments. 
Mark has trained over 1000 managers in how to manage mental health in the workplace and continues to offer Mental Health First Aid training to individuals keen to support others. 
Mark has both the clinical and theoretical experience in supporting people with severe mental health difficulties and his aim is to see everybody who needs support being given the opportunity to receive help as soon as they need it. 
Mental Health First Aider Training 
Counselling Assessor 
Qualified nurse and nursing consultant 
Authorised disability assessor for the DWP 
Mental Health First Aid training 
Qualifications, Associations 
Nurse RNLD DipHe 
Mental Health First Aid England Accredited Instructor 
Award in Education and Training 
Certificate in Training Practice 
Accredited Non-abusive Psychological and Physical Intervention Trainer 
Mark enjoys travelling and spending time with his children, grandchildren, family and friends 
He is a great movie buff 
As a previous member of the UK Theatre of Performing Arts Mark likes singing, music, magic and amateur dramatics 
He also enjoys a good debate and is a member of a debate group 
“I'm not sure where to start with Mark, he is hands down the best trainer I have ever had. He has so much knowledge over so many areas that there isn't anything he couldn't help with. The way he presented the course was amazing. We were all engaged from start to finish (which can be very difficult). I have never taken away so much from a course before and I'm so happy I went on this course and will be recommending to everyone I work with and hopefully they receive the training by Mark! He made it such a safe place that we all shared our personal experiences which really helped us all understand the issues we may well face a lot more. Thank you very much to Mark the best trainer I have ever had!! (don't think I'll ever be able to forget what ALGEE means again!" 
Find out more about how Mark can help take your business forward. Call 01908 410894 or send an enquiry 

Lex Lovell 

Mental Health First Aid Instructor 


Lex loves to help people find the best version of themselves for their own inner happiness/peace. As an NLP Master Practitioner, Lex is able to quickly gain a good understanding of a person's internal world through their thoughts, language and belief system which influence their feelings, behaviours and actions. 
Lex is also a Mental Health First Aid instructor and has an in-depth knowledge of mental health issues and illnesses. Her knowledge and empathy of the topic enables Lex to build a good rapport and trust with people which greatly helps them achieve a positive outcome. 
Mental Health First Aider training 
Able to quickly build rapport with people 
Builds trust 
Effective and engaging course delivery 
Qualifications, Associations 
Accredited NLP Master Practitioner 
EMDR Training 
Accredited Mental Health First Aid England instructor 
Lex has many interests outside of work and likes to keep busy doing the following 
Going to the gym 
Spending quality time with friends and family 
Walking / hiking 
“Lex is completely unique in her style, approach and delivery, making her the perfect choice for impactive and beneficial training. She has a wonderful way of engaging everyone, even in the most diverse groups, enabling every participant to benefit from the amazing work she delivers. Lex is compassionate and supportive, which are essential attributes for proper teaching of the MHFA course. The program deals with some challenging topics that even the most resilient participants may find difficult to cope with. Proper and effective course delivery therefore requires an intuitive course leader who can encourage openness in discussion whilst identifying and supporting those for whom the subject matter may cause disturbance. Lex is an extraordinary communicator and has the skills to build a supportive therapeutic or teaching relationship with anyone. I cannot recommend her highly enough." 
Find out more about how Lex can help take your business forward. Call 01908 410894 or send an enquiry 

Ken Hall 

Coaching and Training Consultant 
Mental Health First Aid Instructor 


Ken is an enthusiastic and motivated learning professional and started his career in learning in 2010. Over the last 12 years Ken has developed his skills to aid improving personal development covering a wide range of topics. From coaching to presentation skills, performance management and personal well-being. He is able to bring the practical element of theoretical learning to life ensuring you can see the practical application of your new skills. 
Ken has worked with medium to large, multi-site organisations both in the UK and Europe. His experience extends to a wide range of sectors such as Retail, Automotive, HM Government, Manufacturing and Health Care. He has designed and delivered both technical and soft skill learning interventions for a large range of audiences from customer facing colleagues to senior managers. 
Ken's aim is to bring learning to life so organisations and their colleagues can build their skills to achieve goals and aspirations be it for business or personal growth. He is a strong advocate for supporting mental health, in particular the understanding of happiness and self-awareness and how this can help people's resilience. 
Performance management 
Personal coaching 
Technical and soft skill training 
Mental Health & Wellbeing 
CBT and NLP coach 
Behavioural profiling 
Certified online learning facilitator 
Qualifications, Associations 
LPI Fellow Member 
Member of Complimentary Medical Associations UK 
NLP Practitioner 
Level 5 Diploma CBT 
C-Me Colour Profiling Practitioner 
TAP Facilitator Accredited 
Mental Health First Aid England Accredited Instructor 
Ken was a band performer and stage performer in the past and enjoys participating in music and musical theatre 
"Ken has been delivering training sessions around health and wellbeing for a number of our key clients. He has a full understanding of the challenges some people face and his facilitation of the sessions has been excellent. We have had nothing but great feedback from all our delegates and we are pleased to be working with a professional, knowledgeable and reliable trainer like Ken." 
Find out more about how Ken can help take your business forward. Call 01908 410894 or send an enquiry 
Find out more about how our innovative, yet proven coaching methods can take your business forward to where you need it to be. 
Call 01908 410894 or send an enquiry 
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