ASSOCIATES Experience | Empathy | Expertise  

Roy McDonald 

Founder and Managing Director of Coach Forever 
 
Background 
 
My background is in sales, management and leadership in the IT, Automotive and ERP sectors. I’ve successfully coached and trained teams, individuals and senior managers - helping them to achieve their business and personal goals. 
 
I get a kick out of inspiring and motivating people to push themselves to the next level, conquering the fears or beliefs that are holding them back. 
 
My style is both engaging and pragmatic, using a wealth of real-world examples and proven techniques. 
Specialisms 
 
Trainer, coach and mentor for senior management and employees 
Creator of DRIVE™ - a brand new coaching model  
Destination | Reality | Inspiration | Vision | Effect 
Building assertiveness & confidence 
Management, Leadership, Communication & Rapport building 
Accredited psychometric trainer in C-me Profiling 
Stress & anxiety 
Employee engagement 
 
 
Skills 
 
Builds a quick rapport with people at all levels 
Getting to the heart of issues in a calm, amenable and non-confrontational way 
Quickly eliciting goals and desired outcomes for individuals or organisations 
Clear, focused communicator 
Relaxed coaching style using the appropriate tools for every client 
Skilled at affecting how people think, respond and communicate 
 
Qualifications, Associations 
 
Society of Neuro-Linguistic Practitioners 
Association of Neuro-Linguistic Practitioners 
International Coach Federation 
Institute of Leadership and Management 
Diploma in Clinical Hypnotherapy 
Accredited C-me Psychometric Profiling Practitioner 
 
Interests 
 
A passionate supporter and season ticket holder at MK Dons 
Studying Spanish 
Dancing - Salsa, Rock & Roll and Lindy Hop - love it! 
Charitable work - Works for Us (helping long term unemployed people gain the confidence to go back into work) 
Testimonial 
 
” Coach Forever Ltd, carried out a training session for our technical team, focusing on presentation skills, rapport building and body language. At the end of the training day, everyone took away two positive things that they would use in their business or personal life. Roy explained the power of using NLP (Neuro Linguistic Programming) which certainly made the attendees think about how the mind works and how you can anchor a good feeling to overcome nerves, especially if you lack self-confidence. His style of training was intuitive, engaging and thought provoking. 
 
We are now looking forward to a series of training sessions with different departments within Adama Agricultural Solutions UK Ltd” 
 
HR Manager Monika Klimek – Adama Agricultural Solutions UK Ltd 
Find out more about how Roy can help take your business forward. Call 01908 410894 or send an enquiry 

Ellen Hinton 

Life Coach 
 
Background 
 
Aside from my full-time work in IT, my enthusiasm to help others make a positive impact in their lives has encouraged me to train as a Life Coach. 
 
Specialisms 
 
Relationship issues 
Career change 
Traumas 
Fear of the future 
Skills 
 
An effective communicator who can adapt to and empathise with all kinds of people. Works with groups or in 1-2-1 situations. 
 
I use a raft of proven techniques to help others create a more satisfying life 
 
Reducing stress and anxiety 
Building rapport 
Overcoming fears 
Turning bad habits into good habits 
Boosting self-esteem and confidence. 
 
Qualifications, Associations 
 
Neuro-Linguistic Programming Practitioner NLP Hypnotherapy 
 
Interests 
 
I just love walking and taking in the delights of nature - appreciating the simple things in life. I relish learning from new situations. I enjoy spending time with friends and family, visiting new places (especially National Trust properties) and trying new skills, such as archery, clay-pigeon shooting, drawing, reading and the movies. 
 
Testimonial 
 
“My partner at the time left me. It was one of the hardest experiences in my life. At one point, I was so down I lost my energy for life. Throughout, Ellen was always there to listen and support me. She encouraged me to look forward and as a result I followed my dream to travel around America. This allowed me to get out and about, rebuilding my confidence and making new friends.”  
 
DW. 
Find out more about how Ellen can help take your business forward. Call 01908 410894 or send an enquiry 

Stuart Holcroft BSc (hons) Psych 

Mind Coach 
 
Background 
 
I discovered the incredible power of the human mind whilst serving in the Royal Air Force, winning a leadership award during initial officer training (The Sword of Honour, presented by HM The Queen). I played and coached sports and trained people at all levels, soon learning about the huge gap between theory and performance. I’m experienced in using numerous and varied psychometric assessment tools. However, I appreciate that, no matter how qualified or experienced they might be, if people fail to take action, poor performances can be infectious - spreading virus-like, creating uncertainty and discontent. 
 
I left the Forces in 2010 to do what I loved doing - helping people to succeed by coaching their minds - for personal development, business or sporting performance.  
 
I’ve helped people to lose weight without dieting 
Perform better in public (one of my clients was an X Factor runner-up) 
Overcome Post-Traumatic Stress Disorder from various conflicts, including the Falklands 
War 
Conquer their fears, phobias and negative habits. 
 
Skills 
 
Reducing stress and anxiety 
Building rapport 
Overcoming fears 
Turning bad habits into good habits 
Boosting self-esteem and confidence. 
 
 
Specialisms 
 
Listening and engaging - vital skills for any coach 
Sports Performance (specifically golf, cricket and endurance) 
Dealing with fears and phobias - heights, dentists, flying, spiders, claustrophobia, open water, dying 
Goal Setting & Achievement 
Skills & Qualifications 
 
Master hypnotist 
Neuro-Linguistic Programming Master Practitioner 
Timeline Therapy master practitioner 
HeartMathTM practitioner (sports) 
Master Mind Factor coach 
Advanced Presentational Techniques Instructor 
BSc (hons) Psychology 
 
Interests 
 
Live performances - theatre, music, sports, or a school play 
Overseas travel 
Playing golf and touch rugby 
 
Testimonial 
 
“I’m not sure of the official name for the mind coaching session we had, so I won’t try and guess or even how it works, but I simply had to write to say a massive thank you because, more importantly, they work! 
 
In the 4 short days since, I have felt calmer and more able to cope with the day-to-day stresses of life. I haven't sworn at idiot drivers, or shouted at moronic suppliers even once. More importantly, I have NEVER slept as well as I have for the last 3 nights so I actually feel rested and refreshed in the morning! 
 
Your methods may be beyond my comprehension but, my word, they really work! 
Thank you, from the very core of my being, for your help and, rest assured, I would more than happily recommend you to anyone I know who could benefit from your help.” 
 
Matthew Robinson, Company Director Big Bird Sports 
Find out more about how Stuart can help. Call 01908 410894 or send an enquiry 

Arti Kakkad 

Life Coach and Clinical Hypnotherapist 
 
Background 
 
My background is in finance. For over ten years, I’ve been coaching and mentoring professionals, schoolchildren and the elderly. I love helping people learn more about themselves and how to lead a better life. I’ve helped reduce absenteeism and workplace conflict by pioneering workplace training courses on Management, Leadership, Communication, Stress reduction 
 
I believe there’s no ‘one-size-fits-all’ method to helping people. We’re all different. To perform at our best and create the lifestyles we want, we have to be treated as individuals. 
Specialisms 
 
Stress and Anxiety Management - inside and outside the workplace 
Public speaking 
Relationship issues 
Career change 
Traumas 
Fear of the future 
Low self-esteem 
1 - 2 - 1 or group sessions in the workplace 
Monthly guided meditation sessions 
Sessions on staff well-being and away days. 
 
 
Skills 
 
Hypnotherapy 
Neuro-Linguistic Programming 
Meditation 
Cognitive Behaviour Therapy Techniques 
 
Qualifications, Associations 
 
Clinical diploma in hypnotherapy practice 
Diploma in Neuro-Linguistic Programming 
Diploma in Cognitive Behavioural Techniques 
Foundation Certificate in Coaching 
Trainer Skills 
Level 3 Counselling 
 
Interests 
 
I enjoy charity work. I’ve spent many years working with the St. Johns Ambulance. I now devote my spare time to MK Reader (Supporting people who have lost their sight) and Ahimsa Dairy (pioneering a compassionate, cruelty free and sustainable farming model) as well as Works for Us (helping long term unemployed people gain the confidence to go back into work) I also love walking, hiking, cycling, swimming, trampolining, spending time with friends and family, and exploring spirituality. 
Testimonial 
 
“Arti is very caring and supportive. Always ready to listen to hear what is on your mind and to help your unconscious mind deal with your current issue or what ever is holding you back. 
Arti is very confident in what she does, making you feel calm and relaxed when you are with her. Her hypnotherapy is just amazing and dials directly to your sub consciousness with what you would like to achieve. She has helped me though areas like dealing with stress at work and public speaking confidence. 
Her workshops about stress are very informative, to the point and helps you see things from a different perspective which is a breath of fresh air.” 
 
EH 
Find out more about how Arti can help take your business forward. Call 01908 410894 or send an enquiry 

Mary Bowmer 

Clinical Hypnotherapist 
 
Background 
 
I'm a Clinical Hypnotherapist who has worked as an Office Manager, a Personal Assistant and in Human Resources. I've also run my own business, selling nutritional and health care products. I love helping my clients to overcome challenges, embrace change and live life to the full - in short, to be their best. 
 
Specialisms 
 
Anxiety and Stress Management in adults and young people from the age of 16 
Core identity issues to do with personal development and confidence building. 
Skills 
 
I’m friendly and empathetic, a good listener - and highly motivated to help clients create the change they want. I combine my knowledge and experience to ensure that every client receives tailor-made therapy. 
 
Qualifications, Associations 
 
Clinical Hypnotherapist HPD (Hypnotherapy Practitioners Diploma) 
Linguistic Programming (NLP) Practitioner 
Diploma in Non-Violent Communication 
Qualified in Eye Movement Desensitisation & Reprocessing 
BrainWorking® Recursive Therapy 
Founder member of the British BrainWorking® Research Society 
 
Interests 
 
I love cooking and long walks. I’ll read anything to do with the human mind. 
 
Testimonial 
 
“I would like to thank Mary from the bottom of my heart for getting me through a very dark time in my life. Mary made me feel worthwhile again and able to cope with everyday life. I went to Mary with very bad anxiety issues, where I was having difficulty getting up in the morning and couldn't get myself to work or even to the supermarket. Life was pretty miserable. 
Thanks to Mary I now have my confidence back and I'm back at work and leading a normal life again. Thank you Mary.”  
 
Gill 
Find out more about how Mary can help take your business forward. Call 01908 410894 or send an enquiry 

Debbie Brown 

Business Consultant & Coach 
 
Background 
 
I have more than eight years of experience in the field of transformational change and have made a positive contribution to both private and public sector organisations alike. With a background in Project Management, Change Management, Lean & Systems Thinking, coaching has become a natural extension and vital toolkit in the work I do. I’m inspired by the quote - 'To improve is to change; to be perfect is to change often' 
 
Skills 
 
Encouraging clients to see past and overcome barriers to change and progression 
Energy, integrity and humour - these are my core values 
Expert in the The Curve Team programme 
Expert in New Level Results Team Compatibility programme 
Facilitator of the Best Year Yet programme 
 
 
Specialisms 
 
Personal coaching 
Strategic visioning 
Maximising health & wellbeing 
Leadership development 
Dispelling limiting beliefs 
Building confidence and assertiveness 
Team building 
Knowledge and skills transfer 
Business analysis 
Skills & Qualifications 
 
Neuro-Linguistic Programming - Master Practitioner 
NLP Coaching and Hypnosis 
TimeLine Therapy and Hypnosis 
DISC Profiling - Accredited) 
 
 
Testimonial 
 
" Debbie is one those unique individuals who is able to instantly engage with individuals or mixed groups. Without her perseverance, hard work and humour we would not have achieved half as much as we have. If you are trying to improve the way you do your business or want your teams to work more effectively, I would not hesitate to recommend her.” 
 
Mike Dearing, Partner, Ameo 
 
 
Find out more about how Debbie can help. Call 01908 410894 or send an enquiry 
 
Find out more about how our innovative, yet proven coaching methods can take your business forward to where you need it to be. 
 
Call 01908 410894 or send an enquiry